How many times does someone need to see your billboard before it sticks in their head? Mark Watson, Senior Account Executive at Blip, has an answer. According to him, seeing a billboard six times over 90 days is enough to build real brand familiarity. He calls these six views qualified impressions.  Get enough of these […]

Small businesses create concrete reasons for people to engage before anyone knows who they are. There’s an important lesson about brand building that often seems counterintuitive: the brands that succeed from zero recognition create experiences, access, or education that give people reasons to care long before those people become customers. Sam Sterling, the Head of […]

Small businesses drown in performance metrics and miss the marketing channels that build lasting customer relationships. Cedric Bernard has managed millions in advertising spend across both digital and traditional channels. His perspective from the agency side and now as CEO of Blip and Adkom is that for most small businesses, the easiest marketing to measure […]

When marketers say they can’t afford billboards, they’re solving the wrong problem “We don’t have the budget for that.” That’s the line Chris Farnkopf hears constantly. As Sales Leader at Blip, he spends every day talking to marketers who’ve already decided billboards require five- or six-figure budgets they don’t have. To reframe the entire conversation, […]

Overcoming the fear that kills two-sided marketplaces before they start “You’re gonna steal our customers.”“You’ll devalue our rates.”“You’re trying to cut us out entirely.” Chad Smith has heard every objection in the book. As VP of Supply and Media Owner Success at Blip, Chad’s entire job revolves around convincing billboard owners to share their inventory […]

SMBs compete best on speed, agility, and transparency. Aspen Egan grew up at Blip—and Blip has grown up right alongside her.  In the last 6 years, Aspen has gone from HR intern to Senior Manager of Business and People Operations. In that time, she’s helped see the company through huge periods of growth. She’s overseen […]

A practical guide to growing teams without killing the culture that made you successful. Building people operations for a growing startup is the ultimate Goldilocks problem.  Too little structure creates chaos. Too much kills your culture.  Finding that perfect middle ground is the key to your team being able to excel in the places that […]